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WRITING 322W Advanced Business Writing Karas

This guide provides tips for researching your topic and for finding industry graphics for your assignment in Advanced Business Writing.

Evaluating Industry Graphics

 

Evaluate graphics using these criteria:

Authority - What level of credibility does the author hold?
Bias - What is the author's purpose in providing the information?
Accuracy - Are you able to cross-check facts?
Currency - Is this the most up-to-date information available?
Content Scope - Is the breadth and depth of the information appropriate for your assignment?

 

Don't judge a graphic by the domain extension:

Domain extensions (.com, .org, .edu, etc.) tell you something about graphics, but they don't necessarily reflect the reliability of information. A lot of industry graphics will be found on .gov sites.