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WRITING 322W Advanced Business Writing Karas

This guide provides tips for finding industry graphics for your assignment in Advanced Business Writing.

Evaluating Industry Graphics


Evaluate graphics using these criteria:

Authority - What level of credibility does the author hold?
Bias - What is the author's purpose in providing the information?
Accuracy - Are you able to cross-check facts?
Currency - Is this the most up-to-date information available?
Content Scope - Is the breadth and depth of the information appropriate for your assignment?


Don't judge a graphic by the domain extension:

Domain extensions (.com, .org, .edu, etc.) tell you something about graphics, but they don't necessarily reflect the reliability of information. A lot of industry graphics will be found on .gov sites.